Sam Baumel Independent Creative Film Maker And Producer

Sam Baumel is a Creative Producer and Immersive Filmmaker specializing in cinematic storytelling.

Co-founder & Executive Producer at Primary: News in Depth, a spatial journalism platform, which is an Apple Design Awards 2026 Winner in the Social Impact category.

Sam is also an adjunct professor of New Technologies for Media Production at NYU Tisch and Executive Producer at Primary: News in Depth, Sam is an Ap.

He assembles bespoke crews of top-tier specialists to deliver high-quality, engaging, and inspiring content - without the overhead of a large agency.

Sam tells stories to help train, recruit, educate and inspire.

With a love of learning, Sam’s passion for discovery enables collaborators to fulfill their missions by leveraging new, immersive and traditional media technology.

Sam is based in New York City and happily travels for productions.

Testimonials from clients and collaborators can be viewed on Sam’s LinkedIn and Google Reviews.

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An XR producer, filmmaker, 360 video and virtual reality video expert trusted by major brands agencies and nonprofits.

Branded Content Video Producer
360 & Virtual Reality Video Producer
Augmented Reality (AR) Producer
Extended Reality (XR) Producer
Music Video, Corporate, Business, Brand Video Producer
Nonprofit Video Producer
Narrative Short and Independent feature Filmmaker

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TESTIMONIALS

“The product that Sam delivered was top notch. Everyone at the company was so impressed that we brought him back to produce another video, which was equally as stunning.”

— CLEAR

“He was extremely responsive and adaptable in adjusting to our requests, and the final videos were everything we had hoped for. He was able to internalize our mission and tell our story in a compelling and accurate way.”

— Children’s Scholarship Fund

“Sam brings a high level of enthusiasm, sophistication, and creativity to his projects.”

— New York University

“Sam setup a repeatable system for filming, editing and reviewing these videos at scale and established a visual language that clearly communicates our processes.”

— Aramark