Logic & Creativity


Logic & Creativity

Logic + Creativity

Wood Metal Rocks builds structurally sound, organic stories with rich characters and textures. 

We work with nonprofits, brands, artists and local businesses to find their authentic voice and translate their story to the screen. 

Our success can be attributed to a passion for discovery - we love learning about our clients' industries and how to help them fulfill their missions.

We collaborate with a diverse roster of talented filmmakers and creative technologists, carefully selected to best suit the scope of each project. 


Sam Baumel is the Principal and Founder of Wood Metal Rocks. For over a decade, Sam has been producing video, virtual reality and interactive experiences. His work has been showcased at festivals, galleries and in publications around the globe.  Based in Brooklyn, Sam enjoys walking, bicycling and kayaking to the City’s most sacred spots.



  • Sonos
  • Marriott
  • Adidas
  • Adobe
  • Revlon
  • Dell
  • Pepsi
  • Xi'an Famous Foods
  • Cafe Devocion 
  • Swords Smith
  • Downtown BK Partnership
  • VICE
  • NFL
  • Facebook
  • Google
  • The Lowline
  • Javits Center
  • YMCA
  • Children's Scholarship Fund
  • NYU
  • Nike
  • Aramark