Logic & Creativity


Logic & Creativity


Logic + Creativity


Sam Baumel is Principal and Founder of Wood Metal Rocks, a production company based in New York City. Sam works with brands, local businesses, artists and nonprofits to find an authentic voice and translate their story for the screen. He takes pride in cultivating longstanding collaborative relationships with specialists across the media and creative technology spectrum.  Sam has been producing video for a decade and is particularly dedicated to the development of virtual reality as a medium for artistic expression. His work has been showcased at festivals, galleries and in publications around the globe. Sam studied business and film production at NYU and University of London.  He volunteers teaching photography with the Slideluck Youth Initiative and is a member of Video Consortium's Selection Committee and Book Club. For leisure, Sam enjoys walking, bicycling and kayaking to the City’s most sacred spots.



  • Sonos
  • Marriott
  • Adidas
  • Adobe
  • Revlon
  • Dell
  • Pepsi
  • Xi'an Famous Foods
  • Cafe Devocion 
  • Swords Smith
  • Downtown BK Partnership
  • VICE
  • NFL
  • Facebook
  • Google
  • The Lowline
  • Javits Center
  • YMCA
  • Children's Scholarship Fund
  • NYU
  • Nike
  • Aramark